Completing 2017, Creating 2018

Completing 2017, Creating 2018

How did you like your past 364 days? How do you intend to create your next 365 days in 2018? In a few more days will be a brand new year waiting for you and I. Here’s some questions from my friend, John Stamoulos to complete 2017 and create 2018. You may find some of the questions …

+ Read More

Have you given up on email marketing?

Have you given up on email marketing?

By now, most of us have experienced email fatigue. That is the point at which we wish we never had an email address to begin with. Yet, ask anyone today if they were willing to give up their email address, for real; you would get an incredulous look. How can you survive in the modern …

+ Read More

Can you think out of the box?

Can you think out of the box?

Here is an interesting topic. No matter where you are, in school or at work, you will hear talk about “thinking out of the box”? Makes you wonder, doesn’t it – how did we get in the box in the first place? Unfortunately, the reality of you being in the box, does not change the …

+ Read More

How to handle a video or television interview

How to handle a video or television interview

For most small companies, the opportunity to appear on TV is not high. However, with the Internet becoming a part of everyone’s lives, there is definitely a good chance that you will have the opportunity to be interviewed and be on video. Here are some tips: 1. Plan your time. Make sure that you are …

+ Read More

When Advertising is only a Marginal Factor in their Marketing Mix …

When Advertising is only a Marginal Factor in their Marketing Mix …

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.  ~ David Ogilvy Perhaps I was unfortunate to meet such clueless clients. Advertising is seen as a marginal factor in their marketing mix. …

+ Read More

Give your Facebook password for a job?

Give your Facebook password for a job?

I just read this article http://www.prdaily.com/Main/Articles/11162.aspx# and have been hearing a lot about this topic from various sources. In essence, this is a case of trust. If the company does not believe what you say and want your passwords to verify, then it begs the question: why are they hiring you? If the interviewer asked …

+ Read More