Author: Vivienne Quek

Social Networking in the Working World

Social Networking in the Working World

It is so easy to take part in the social networking world when you are just a student. What you had for breakfast, where are you now and the many other foibles don’t seem to matter that much. Then, look at the people who have had some really bad things happen to them when they …

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Coupon Deal Sites in Singapore

Coupon Deal Sites in Singapore

Did you hear that Groupon might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites coming up. Of course, many of them come and go. Some last a while and …

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How is your relationship with your agency?

How is your relationship with your agency?

I just read a short but interesting post over at Marketing Agency Talk titled: “Does The Agency Model Still Work?“. This has gotten me thinking about how our business has evolved over the years. It is quite true that while we used to have regular clients who work with us no matter what, such instances …

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Go Get Business, Go GREEN – Part 1

Go Get Business, Go GREEN – Part 1

Let’s face it, we are living in a world that is more than just competitive, competition today is so intense that it is no longer enough just to be “good enough”. Most of us must have heard that in order to be noticed, we must have a USP, a strong Unique Selling Proposition. Much easier …

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Burger King Retiring it’s King Mascot

Burger King Retiring it’s King Mascot

The Burger King’s King Mascot is supposed to lure young men into the stores to eat more burgers. I am not a man. Still, I wonder if the men really resonate with the King? Seriously, guys, will you respect a weird bloke that puts on a creepy plastic mask who enjoy lurking outside you window …

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Snail Mail Promotion is Not Dead Yet

Snail Mail Promotion is Not Dead Yet

Do you read all your emails? Not all, I expect. A typical answer from those who receive tens or hundreds of emails from all kinds of people everyday will be: “I just read those emails from friends, colleagues and networks I’m with and delete the rest.” Plus, spam filters don’t work all the time. I’m …

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Marketers, We Sell Hope and Lots of Hopes

Marketers, We Sell Hope and Lots of Hopes

In the factory we make cosmetics; in the drugstore we sell hope. ~ Charles Revson Yet many marketers failed to understand that it is hope that we are selling, not the features of the products. I couldn’t said it better than Seth Godin‘s The magical thing about selling hope is that it makes everything else …

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