Author: Vivienne Quek

Video Marketing The Next Wave?

Video Marketing The Next Wave?

Here is an interesting discussion that seems to be floating around some circles. Have you heard talk that “video marketing is the next wave” for advertising and promotions? If that is true, then there must be evidence. Newspapers will die. Magazines will die. Direct mail will die. Billboards will die. True? So, why is it …

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Marketing is Local

Marketing is Local

Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is about taking what speaks to a person, relate it to a brand or a product, …

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Earn Less to Survive Advertising Slump?

Earn Less to Survive Advertising Slump?

  I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy That’s certainly understandable. However, how many advertising agencies and design firms will actually listen to Mr Ogilvy right now? …

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Green Web Hosting, Please!

Green Web Hosting, Please!

As the internet continues to grow both in size and importance, we need to become more aware of the impact that it will have on the overall environment. Here is where we just want to sound out our call for everyone to consider green web hosting providers. And of course, you can guess how glad …

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Personal Branding – Publish a Book

Personal Branding – Publish a Book

One of the best ways to improve your personal brand is to become a published author. Of course, for many people, this is easier said than done. But the truth of the matter is, getting yourself published is not that difficult. You just have to get around to doing it. The real challenge of course, …

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New Products need People to Survive

New Products need People to Survive

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember my father used to take it apart every fortnight to give it a thorough wipe …

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