Category: Branding

So, you think you dig the culture?

So, you think you dig the culture?

Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is about taking what speaks to a person, relate it to a brand or a product, …

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Personal Branding – Publish a Book

Personal Branding – Publish a Book

One of the best ways to improve your personal brand is to become a published author. Of course, for many people, this is easier said than done. But the truth of the matter is, getting yourself published is not that difficult. You just have to get around to doing it. The real challenge of course, …

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Can it be “Your Singapore”?

Can it be “Your Singapore”?

My Kiwi friend who is flying down to Singapore after a long absence of 9 years wrote me a really short email, “What’s this with “Your Singapore”? It can NEVER be mine! How could it be? “. The Singapore Tourism Board (STB) has a different opinion on that obviously. It has built a multimillion-dollar marketing …

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Sex Advertising in Singapore

Sex Advertising in Singapore

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter & Bogusky was credited with the dubious honour …

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Coca Cola Under-Leverage it’s Great Brand Image

Coca Cola Under-Leverage it’s Great Brand Image

That’s the opinion of Al Ries. If you don’t know the man, he is the one who along with Jack Trout coined the term “positioning” and authored the famous book, “Positioning: The Battle for Your Mind”. Al Ries was in Singapore recently to attend the Global Brand Forum and he answered an interesting question from …

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How to Sell Yourself Effectively The First Time?

How to Sell Yourself Effectively The First Time?

When you introduce yourself for the first time to someone you just met in a networking session, how will you sell yourself? Think, and go through your self-introduction speech in your head before reading on. There’s a reason for this suggestion. The conversation probably goes like this: John: Hi, I’m John Smith. Harry: Hi, John, …

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How Strong is Your Brand? Take a Brand Test.

How Strong is Your Brand? Take a Brand Test.

I was having tea with a friend who intended to start a business within the next few months. The conversation led to a long discussion of whether one should build the entire company and product around a pre-set branding or should branding evolve over time. It’s almost like a chicken and egg discussion but it …

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Do You Have a Personal Brand?

Do You Have a Personal Brand?

Whatever you do about your personal branding, just don’t be a “Paris Hilton”. She might be in the news all the time but none of them are in a very favorable light. Most of us savor snickering at gossips now and then, and we enjoy seeing people put on the spot and laughing at them, …

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