Category: Branding

Packaging Yourself to Better Mindshare

Packaging Yourself to Better Mindshare

When I first visited Japan, I was in awe at the respect and the lavishness with which they treated their goods, even when I ordered just 3 tiny sweets filled with red bean paste. They were first placed in a transparent tray, which was then lowered into a exquisitely green coloured corrugated box with printed …

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