Category: Marketing Rants

General ranting and musing about marketing stuff which might be of interest, but more to get stuff off our chests.

When Advertising is only a Marginal Factor in their Marketing Mix …

When Advertising is only a Marginal Factor in their Marketing Mix …

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.  ~ David Ogilvy Perhaps I was unfortunate to meet such clueless clients. Advertising is seen as a marginal factor in their marketing mix. …

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Coupon Deal Sites in Singapore

Coupon Deal Sites in Singapore

Did you hear that Groupon might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites coming up. Of course, many of them come and go. Some last a while and …

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How is your relationship with your agency?

How is your relationship with your agency?

I just read a short but interesting post over at Marketing Agency Talk titled: “Does The Agency Model Still Work?“. This has gotten me thinking about how our business has evolved over the years. It is quite true that while we used to have regular clients who work with us no matter what, such instances …

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Video Marketing The Next Wave?

Video Marketing The Next Wave?

Here is an interesting discussion that seems to be floating around some circles. Have you heard talk that “video marketing is the next wave” for advertising and promotions? If that is true, then there must be evidence. Newspapers will die. Magazines will die. Direct mail will die. Billboards will die. True? So, why is it …

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So, you think you dig the culture?

So, you think you dig the culture?

Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is about taking what speaks to a person, relate it to a brand or a product, …

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Earn Less to Survive Advertising Slump?

Earn Less to Survive Advertising Slump?

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy That’s certainly understandable. However, how many advertising agencies and design firms will actually do that right now? Once upon a …

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New Products need People to Survive

New Products need People to Survive

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember my father used to take it apart every fortnight to give it a thorough wipe …

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