Category: Guest Writers

A 500lbs Gorilla will Beat a 100lbs Human Anytime …

A 500lbs Gorilla will Beat a 100lbs Human Anytime …

Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see results when they spend on advertising and marketing. Hope you enjoy this. === === It …

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Is Facebooking Fantastic or Foolish?

Is Facebooking Fantastic or Foolish?

My guest writer for May is an experienced marketer and publicist in the lifestyle and heritage sector, who relishes new ideas, refreshing approaches, and unconventional solutions to age-old problems. If you visit Walter Lim’s blog at Coolinsight, you will be fascinated with his candid thoughts on marketing and public relations and entertained by his many …

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Why I would rather Hire an Ad Agency

Why I would rather Hire an Ad Agency

I enjoy having guest writers to share their experience and view points here. Today, I have Calvin Warr disclosing why he prefers to hire an advertising agency compare to getting a freelancer. Calvin has been in marketing for many years. From running his own studio to working in huge marketing teams and of course, have …

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My Thoughts as a Copywriter

My Thoughts as a Copywriter

Solomon Raju is a long-time reader of this blog. He has a deep passion for words and recently he has decided to go full time into professional copy-writing. In the past few months, he has gone through many ups and downs and he is sharing his thoughts here with us as my guest writer. = …

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Is the Television Dead?

Is the Television Dead?

According to AdAge.com on 17 September 2007: Recession or not, traditional media is getting ready to feel the pain. Last week, TNS found that U.S. ad spending fell for the second quarter in a row, the first time that has happened since 2001. Depressing as it might appear, it’s a trend you might want to …

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