Category: How to …?

This is a “how to” series that attempt to answer some of the frequently asked questions

Can you think out of the box?

Can you think out of the box?

Here is an interesting topic. No matter where you are, in school or at work, you will hear talk about “thinking out of the box”? Makes you wonder, doesn’t it – how did we get in the box in the first place? Unfortunately, the reality of you being in the box, does not change the …

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How to handle a video or television interview

How to handle a video or television interview

For most small companies, the opportunity to appear on TV is not high. However, with the Internet becoming a part of everyone’s lives, there is definitely a good chance that you will have the opportunity to be interviewed and be on video. Here are some tips: 1. Plan your time. Make sure that you are …

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Social Networking in the Working World

Social Networking in the Working World

It is so easy to take part in the social networking world when you are just a student. What you had for breakfast, where are you now and the many other foibles don’t seem to matter that much. Then, look at the people who have had some really bad things happen to them when they …

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Web Sites and Usability

Web Sites and Usability

Just read an interesting interview over at the Corporate Eye blog about good usability. This is an interesting read. You would think that after so many years of being online, most of us will have a good grasp of this concept of usability. Well, just as common sense is rather uncommon, than good usability is …

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Completing 2008, Creating 2009

Completing 2008, Creating 2009

How did you like your past 364 days? How do you intend to create your next 365 days in 2009? Tomorrow is a brand new year waiting for you and I. Here’s some questions from my friend, John Stamoulos to complete 2008 and create 2009. You may find some of the questions really tough to …

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How Does Ad Agency Charge Rush Fees – Don’t Do, No Charge! (Part 3 of 4)

How Does Ad Agency Charge Rush Fees – Don’t Do, No Charge! (Part 3 of 4)

In part 1, supporting clients who have urgent jobs at the usual price – especially when there is no financial loss – is suggested. In part 2, offering creative payment terms were recommended. Here, in part 3, let’s talk about when and if an ad agency should seriously consider dropping a rush job if it …

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How Does Ad Agency Charge Rush Fees – Charge Creatively (Part 2 of 4)

How Does Ad Agency Charge Rush Fees – Charge Creatively (Part 2 of 4)

In part 1 of this 4-part series, I have suggested that agencies should consider accepting rush jobs and charge the usual price, especially under these circumstances: This is a long standing client who has been really nice and supportive all these years. This is an isolated incident. There is no financial loss. This is a …

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