Category: How to …?

This is a “how to” series that attempt to answer some of the frequently asked questions

How Does Ad Agency Charge Rush Fees – Why Charge (Part 1 of 4)

How Does Ad Agency Charge Rush Fees – Why Charge (Part 1 of 4)

I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things done are stressful and nerve wrecking. I much prefer to plan ahead, get things organised …

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How To Survive As A Small Agency

How To Survive As A Small Agency

“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a preview last weekend. Sometimes, I wonder why I try so hard. In a world dominated …

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How Much To Pay Your Advertising Agency?

How Much To Pay Your Advertising Agency?

Over the weekends, I received quite a few emails asking two questions: 1) What is the correct price to pay to the advertising agency/ freelance designer and 2) How to pay via “pay by performance”. Today, let’s deal with the first question as I’m sure you would ponder every now and then on how much …

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How To Write Headlines That Sell

How To Write Headlines That Sell

Most people read the newspapers for news and social information (or sometimes called “gossips”), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words and images to get you to read these advertisements. Today, let’s talk about words, specifically …

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How to Select and Brief a Copywriter?

How to Select and Brief a Copywriter?

After I wrote Sales Copy That’s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how to write a proper copy brief. I have a Copy Brief with 24 questions! Come …

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How To Price Right If You Have No Idea What To Price At?

How To Price Right If You Have No Idea What To Price At?

One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains – how do I know what is the right price? For some companies, that answer can be obtained through market surveys, either surveying consumer opinion or market price distribution. But what …

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