Category: Marketing Agency Secrets

What you need know but we sometime won’t tell.

How is your relationship with your agency?

How is your relationship with your agency?

I just read a short but interesting post over at Marketing Agency Talk titled: “Does The Agency Model Still Work?“. This has gotten me thinking about how our business has evolved over the years. It is quite true that while we used to have regular clients who work with us no matter what, such instances …

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How To Survive As A Small Agency

How To Survive As A Small Agency

“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a preview last weekend. Sometimes, I wonder why I try so hard. In a world dominated …

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Cheated by your Marketing Agency through a Pitch?

Cheated by your Marketing Agency through a Pitch?

Have you had the experience of inviting the top dogs in the marketing and advertising industry to pitch for your campaign? I bet you were totally awed by their creative proposals and absolutely charmed by their account executives. You congratulated yourself on selecting the right marketing or advertising agency. But then, when the honeymoon period …

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“My AE knows Nuts!”

“My AE knows Nuts!”

“My AE knows nuts. He’s no more than a coordinator with a big sounding name.” This is another common complain heard from the client side as well as the Account Executive’s own agency, especially from his creative department. I can empathize with the client who believe that the AE should be responsible, at least partially, …

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