Category: Marketing Strategies and Tips

Sharing our experiences, tips and tricks gleaned from years in a marketing agency

Completing 2017, Creating 2018

Completing 2017, Creating 2018

How did you like your past 364 days? How do you intend to create your next 365 days in 2018? In a few more days will be a brand new year waiting for you and I. Here’s some questions from my friend, John Stamoulos to complete 2017 and create 2018. You may find some of the questions …

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Have you given up on email marketing?

Have you given up on email marketing?

By now, most of us have experienced email fatigue. That is the point at which we wish we never had an email address to begin with. Yet, ask anyone today if they were willing to give up their email address, for real; you would get an incredulous look. How can you survive in the modern …

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How to handle a video or television interview

How to handle a video or television interview

For most small companies, the opportunity to appear on TV is not high. However, with the Internet becoming a part of everyone’s lives, there is definitely a good chance that you will have the opportunity to be interviewed and be on video. Here are some tips: 1. Plan your time. Make sure that you are …

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Coupon Deal Sites in Singapore

Coupon Deal Sites in Singapore

Did you hear that Groupon might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites coming up. Of course, many of them come and go. Some last a while and …

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Go Get Business, Go GREEN – Part 1

Go Get Business, Go GREEN – Part 1

Let’s face it, we are living in a world that is more than just competitive, competition today is so intense that it is no longer enough just to be “good enough”. Most of us must have heard that in order to be noticed, we must have a USP, a strong Unique Selling Proposition. Much easier …

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Burger King Retiring it’s King Mascot

Burger King Retiring it’s King Mascot

The Burger King’s King Mascot is supposed to lure young men into the stores to eat more burgers. I am not a man. Still, I wonder if the men really resonate with the King? Seriously, guys, will you respect a weird bloke that puts on a creepy plastic mask who enjoy lurking outside you window …

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Snail Mail Promotion is Not Dead Yet

Snail Mail Promotion is Not Dead Yet

Do you read all your emails? Not all, I expect. A typical answer from those who receive tens or hundreds of emails from all kinds of people everyday will be: “I just read those emails from friends, colleagues and networks I’m with and delete the rest.” Plus, spam filters don’t work all the time. I’m …

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Marketers, We Sell Hope and Lots of Hopes

Marketers, We Sell Hope and Lots of Hopes

In the factory we make cosmetics; in the drugstore we sell hope. ~ Charles Revson Yet many marketers failed to understand that it is hope that we are selling, not the features of the products. I couldn’t said it better than Seth Godin‘s The magical thing about selling hope is that it makes everything else …

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