Category: Marketing Strategies and Tips

Sharing our experiences, tips and tricks gleaned from years in a marketing agency

So, you think you dig the culture?

So, you think you dig the culture?

Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is about taking what speaks to a person, relate it to a brand or a product, …

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Buying Decision – Emotion or Logic?

Buying Decision – Emotion or Logic?

I cleaned up my bathroom closet last weekend, and was surprised that a thrifty shopper like myself had so many things to throw out. There were unused and expired eye wash, eye drops, sanitized swipe, mouth wash, etc. “Such a waste!” was my immediate reaction to myself. Yet it seems so sensible and logical at …

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How to Improve Customer Service with No Budget?

How to Improve Customer Service with No Budget?

How can small companies improve their customer service today? This is an especially important question because today’s consumers have been so pampered by the large companies so much, everyone expects the same level of personal service everywhere they go. If you have a problem with your credit card, you pick up the phone, make a …

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Can it be “Your Singapore”?

Can it be “Your Singapore”?

My Kiwi friend who is flying down to Singapore after a long absence of 9 years wrote me a really short email, “What’s this with “Your Singapore”? It can NEVER be mine! How could it be? “. The Singapore Tourism Board (STB) has a different opinion on that obviously. It has built a multimillion-dollar marketing …

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Web Development Have Grown Up

Web Development Have Grown Up

Few of the young people who have grown up with Google, Facebook and all the other wonderful Web 2.0 stuff will remember the time when the web was first born. We of the cow-gum and bromide era sometimes long for the simplicity of the good old days. We did not have to deal with User …

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My Twitter Journey delayed…

My Twitter Journey delayed…

I thought that I would go powerfully into Twitter. Unfortunately, I was not able to attend the Twitter Workshop. So sad. But I have started doing some Tweets, but I guess without the guru, I will find it hard to make fast progress.  Let’s see how it can progress. Hope I can attend the next …

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