Tag: marketing

New Products need People to Survive

New Products need People to Survive

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember my father used to take it apart every fortnight to give it a thorough wipe …

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Marketing is more than just advertising

Marketing is more than just advertising

“If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the …

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Hard Sell, Soft Sell, Why Sell?

Hard Sell, Soft Sell, Why Sell?

Mention selling, and you can be sure many people will try to avoid your eyes, and most likely, mumble some excuse about a sick puppy and move away. Isn’t that interesting? There is the “Snake Oil Salesman” and there is the friendly neighbourhood grocer. Both sell you stuff. One you love, the other you hate. …

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