Windows Vista Launch a Success or Failure?

Windows Vista Launch a Success or Failure?

Here is a very interesting “case study” for those involved in marketing, especially technology marketing. Have you heard of Windows Vista? Yes? Not surprising that, considering the amount of hype, press and advertising going on. Yet, did you know that the latest numbers released by NPD has put Windows Vista’s launch a dismal second to …

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“My AE knows Nuts!”

“My AE knows Nuts!”

“My AE knows nuts. He’s no more than a coordinator with a big sounding name.” This is another common complain heard from the client side as well as the Account Executive’s own agency, especially from his creative department. I can empathize with the client who believe that the AE should be responsible, at least partially, …

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Crazy End to The Crazy Horse

Crazy End to The Crazy Horse

Some might say that it is no surprise that The Crazy Horse ended its run less than a year after a grand entrance. It was proudly hailed as a show-piece for the advancing society that was the Singapore of tomorrow. Its demise has been blamed on restrictions imposed upon the company’s marketing activities. It was …

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