“If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the …
I cleaned up my bathroom closet last weekend, and was surprised that a thrifty shopper like myself had so many things to throw out. There were unused and expired eye wash, eye drops, sanitized swipe, mouth wash, etc. “Such a waste!” was my immediate reaction to myself. Yet it seems so sensible and logical at …
Recently, a friend of mine sent me a “distress email” with regards to her website. Apparently, she bought a webhosting package about 6 months ago, then suddenly, she got an email that informed her about the service closing down! Can you imagine that? You spend days, maybe weeks looking for a “good” web host and …
I received the following via email and couldn’t help chuckling. If anyone know the source, let me know so that I can include a credit line. WHAT IS MARKETING? 1. You see a gorgeous girl at a party. You go up to her and say: ‘I am very rich. Marry me!’ – That’s Direct Marketing‘ …
How can small companies improve their customer service today? This is an especially important question because today’s consumers have been so pampered by the large companies so much, everyone expects the same level of personal service everywhere they go. If you have a problem with your credit card, you pick up the phone, make a …
My Kiwi friend who is flying down to Singapore after a long absence of 9 years wrote me a really short email, “What’s this with “Your Singapore”? It can NEVER be mine! How could it be? “. The Singapore Tourism Board (STB) has a different opinion on that obviously. It has built a multimillion-dollar marketing …
In our previous post, we talked about web sites and translations. Thank you for your comments and feedback. But one of the challenges facing many of us, other than creating a great website, is how to get started in the first place. Many times, web hosting becomes the first biggest hurdle. Yes, it is not …
Today’s business can no longer be confined to servicing your neighbourhood. But more importantly, the Internet has created a culture where the whole world is able to look in on you. While English is considered the de-facto language online, there are really millions of web sites and web users who do not speak English. And …