Month: June 2007

Homework before Planning a Marketing Campaign

Homework before Planning a Marketing Campaign

A student researching on business slogan chanced upon 7 Famous Slogans of 20th Century at this blog. He was quite fascinated that the Maxwell Coffee’s slogan is already 100 years old. He left me an email inquiring where and how do I do my research on slogans. There is no secret. I read hard copy …

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Digital Picture Frame as Advertising Panel

Digital Picture Frame as Advertising Panel

There was a small eatery shop opposite my office selling Peranankan food (that is, fusion food combines Malay, Chinese and other influences into a unique blend) Initially, the barely decorated shop only had 2 to 3 tables occupied during lunch time. There was no signboard. The only attraction was a single row of 8R photographs …

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