Do You Need CRM Sales Management?

Peter Drucker’s definition of marketing is: “Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And you get paid for creating a new dimension of performance, which is innovation. Everything else is a cost center.”

Most enterprising businesses now focus on sales and marketing, and outsource other functions to external vendors. Traditionally, marketers are the ‘ideas’ people who come out with creative ways to increase awareness, generate leads and make sales. Many marketers admit that “We know half of our marketing activities are useful – we just don’t know which half.” When marketers do not have a clear understanding of the market, it is difficult for them to assist the sales team to generate leads or the customer support team to have a better crm system.

Lead management technology, one of the key tools that provides marketing value in the figures, charts and statistics that top corporate executives demand, was once only available to the Fortune 500 companies because of its formidable price tag. The good news is, such technology is now widely available which enables small and medium enterprise to afford and implement this powerful capability. How does lead management technology help?

Streamline Sales Process
Sales management through crm software solutions allows businesses to target their best possible lead sources, organize and streamline sales process and conduct proper follow-up with the clients.

Maximise Marketing Effectiveness
Instead of having the marketing, sales and customer support departments organise and maintain their own strategies and agendas for both lead and client management, a proper system would integrate these processes to allow better synergy and cooperation between departments.

Companies like AIMpromotes provide such features to assist you in tracking and analysis:

1. • Closed-Loop Tracking
   • 21 Real-time Reports
   • Lead Distribution
   • Duplicate Lead Removal
   • Newsletter/Mass MailerDetailed Documentation
   • Unlimited Custom Fields
   • Custom Tasks/Status/Sub Status
   • Visitor Tracking
   • Campaign Management
   • Lead Import/Export

You can have real time reports on how well your marketing campaign is performing. You will know whether the sales strategies adopted by your sales teams in sales conversion is a success. By knowing what works and what fails, you have identified the root cause that stagnate sales and now given the opportunities to set things straight. You can streamline your resources to those channels that work and thereby saving your company lots of money that once might have went down the drain.

If you like to check out such lead management software, I would suggest that you take a look at AIMpromote as it is currently offering a 14-day free trial. Two weeks should be enough time to find out if this system will work for your business. Always check before buying any crm software. No point buying a white elephant.

On a side note, besides managing your CRM, AIMpromote also allows you to make use of your sales lead as an additional revenue stream. This is because the software allows you to package and sell your leads. So, instead of having “unqualified leads” sitting in your database, you can use these once-useless leads to generate revenue by selling them as sales leads to other companies who might find these leads more suited to their particular market or product.

[tags]crm software, sales lead, lead management[/tags]