Business Slogan 6: Where’s The Beef?

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

Guess who said this:

““Where’s the beef?”

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Answer: Wendy’s (developed by Dancer-Fitzgerald-Sample, 1984)

Other burger joints served small patties, Wendy’s burger are large. Don’t you like to get more for the same price? In one simple statement, they down-played the competition and lifted themselves up.

Where’s the Beef?” grew so popular that it was used in the 1984 presidential election by Walter Mondale.

Check out more such slogans filed under “Famous Business Slogans” category.� Learn from these world renowned establishments and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.

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