Business Slogan 20: The Uncola

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

Why “cola” is used in one of 7-up most talked about advertising slogan:

“The uncola.”

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Answer: Seven Up/7-up (developed by J Walter Thompson in 1973)

Positioning themselves as the best alternative to the soft drink market leader, Coca Cola. Don’t you sometimes prefer to have another choice even when the market leader’s product is great?

Check out more such slogans filed under “Famous Business Slogans” category. Learn from these world renowned establishment and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.

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