Tag: advertising

When Advertising is only a Marginal Factor in their Marketing Mix …

When Advertising is only a Marginal Factor in their Marketing Mix …

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.  ~ David Ogilvy Perhaps I was unfortunate to meet such clueless clients. Advertising is seen as a marginal factor in their marketing mix. …

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New Products need People to Survive

New Products need People to Survive

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember my father used to take it apart every fortnight to give it a thorough wipe …

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Marketing is more than just advertising

Marketing is more than just advertising

“If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the …

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Sex In Advertising?

Sex In Advertising?

Does sex really sell? Well, you decide for yourself. Jef Richards, an advertising professor with The University of Texas, Austin, said “In advertising, sex sells. But only if you’re selling sex.” Not according to the a survey conducted by MediaAnalyzer. Sex in print advertisements actually improves the advertising effectiveness for men, but make it less …

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