Author: Vivienne Quek

Can You Think Out Of The Box?

Can You Think Out Of The Box?

Here is an interesting topic. No matter where you are, in school or at work, you will hear talk about “thinking out of the box”? Makes you wonder, doesn’t it – how did we get in the box in the first place? Unfortunately, the reality of you being in the box, does not change the …

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When Advertising is only a Marginal Factor in their Marketing Mix …

When Advertising is only a Marginal Factor in their Marketing Mix …

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.  ~ David Ogilvy Perhaps I was unfortunate to meet such clueless clients. Advertising is seen as a marginal factor in their marketing mix. …

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Is Email Marketing Dead?

Is Email Marketing Dead?

By now, most of us have experienced email fatigue. That is the point at which we wish we never had an email address to begin with. Yet, ask anyone today if they were willing to give up their email address, for real; you would get an incredulous look. How can you survive in the modern …

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New Year’s Resolutions for Businesses

New Year’s Resolutions for Businesses

Happy New Year. It is that time of the year where many people reflect on what has taken place in the year before and what they want to achieve in the following year. Yes, it is the time for a New Year Resolution. For businesses, many people think about this in terms of key objectives. …

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Completing 2021 and Creating 2022

Completing 2021 and Creating 2022

How did you like your past 364 days? How do you intend to create your next 365 days in 2022? In a few more days will be a brand new year waiting for you and I. Here’s some questions from my friend, John Stamoulos to complete this year and create next year. You may find some …

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Will You Give Your Facebook Password for a Job?

Will You Give Your Facebook Password for a Job?

Will you give your employer your Facebook password?   You probably would be angered at the mere suggestion. Well, I just read this article and have been hearing a lot about this topic from various sources. In essence, this is a case of trust. If the company does not believe what you say and want …

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