Great Ad 11: Volkswagen’s Touareg

This ad done by Fallon Singapore is really interesting. Those who hold to the view that a company’s logo should be used “regally” will see this as blasphemy. Those who don’t, are likely to applaud the very innovative usage of a brand’s logo.

What’s so great about this ad?

Attract attention: You looked at this big blue and white logo and think it is kind of familiar. Then, you realize that it is Volkswagen’s except that it’s placed upside-down now. You might just wonder if someone is doing a parody of some sort.

Easy to understand: When you read the small text under the car, “The all-terrain Touareg.”, you will probably go “ahhhh”. The Fallon folks deliberately turned the logo over to represent mountains and terrains.

Strong product endorsement: Everything in this ad is a product endorsement for Volkswagen – the logo, the image and the text.

I like it. I thought it’s cool. Do you have a problem if your ad agency gives your logo a topsy-turvy treatment?

Check out related posts within the Great Ad series :

Great Ad 1: Without Heinz
Great Ad 2: Sony Micro Vault
Great Ad 3: Happy Father Day
Great Ad 4: Amnesty International
Great Ad 5: Ready to Quit
Great Ad 6: Forest-Woods-Tree-Death
Great Ad 7: Buenos Aires Zoo
Great Ad 8: Drink Milk
Great Ad 9: Brain, Head, Thinker
Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive.

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[tags] Volkswagen Touareg ads, great ads, ads with few words, ads with strong imagery, ads with picture only[/tags]