Digital Camera is also a Marketing Tool

Digital Camera is also a Marketing Tool

I seldom meet a client without my laptop. Just yesterday, a client said in an envious tone that I can work anywhere as long as I have a wireless Internet connection, a laptop and a mobile phone. I agree. I don’t have to be in the office to get some of my work done. Those are the three basic tools I need.

“If there is one more tool you need, what will that be?” That was my client’s question as she waited for me to pack up my working gear. Almost without hesitation, I whipped out my digital camera from my handbag.

Even though my Nokia mobile phone is pretty good at snapping photographs, nothing beats a proper camera. I encourage marketers to keep one handy in the office, if not in the handbag or glove compartment of their cars. Whenever I see a great advertisement on the road, I stop and take a quick snapshot of it. When I attend a fabulous exhibition, a road show or a product launch, I will snap the facade decor, exhibition displays and every corner of the event floor, and of course, the beautiful product ambassadors (a.k.a. models). They would be properly archived in a file I name “Research”. Whenever I don’t have a good idea for a new project, I would browse my “Research” library for inspiration. Usually, something good will come out from there. It happens so often that taking snap shots has become a must. Also, when I receive a sample from a business partner, I will definitely take a few snap shots before handing the sample over to the client. I do not risk leaving the details to memory. It would be very embarrassing and unprofessional if the client called to make inquiries or clarifications and I cannot recall the functions and aesthetics. A picture in hand has helped me countless times, so much so that I keep two small Canon digital cameras; one in the office and one at home.

Before I left for my Starbucks appointment earlier, I had spent half an hour taking several shots of a crystal display. We had specially commissioned a 3D designer a few months ago to illustrate an iconic building in Singapore. His rendition is now lasered within a 170x70x30 mm crystal block, looking very dignified and majestic. A souvenir I know my client will be proud to present to overseas dignitaries and guests. I’m taking snap shots for my records as well as sending my project designer a softcopy of his work. I know he will be very pleased with the results.

I see a wireless connection, laptop, mobile phone and digital camera as the most important working tools, as well as marketing tools. I’m sure you will count the mobile phone your key work-tool, if not all the other three as well.

Read These Related Posts on Marketing Tools

Digital Picture Frame as Advertising Panel
Is Secured Credit Card Really Safe?

Credit Card Processing an Integral Part for Internet Marketing

and other Popular Post recently

Do You Have a Personal Brand?
How Much Should You Pay for a Logo Design?

How To Write Headlines That Sell

4 Great Tips to Selecting The Best Marketing or Advertising Agency

Or Get a Free Report on Successful Entrepreneurs:
Free Report on Successful Entrepreneurs

[tags]working tools, marketing tools, digital camera[/tags]

Leave a Reply

Your email address will not be published.