Great Ad 13: Cadbury Bourn Vita for Kids

Kids are great influencers to their parents. Once the kids start their wailing or cajoling or did something fascinating that deserves a reward, mummies and daddies will whip out their wallets. This is one product that kids most probably can live without, as they are generally not concerned about their weight, health and growth. But mummies and daddies do, and they can be real paranoiacs about that.

 

Creative Directors: Piyush Pandey, Abhijit Avasthi, Art Directors Siddhartha Dutta, Amol Ghotkar, Cop Writer: Manoj Shetty

What’s so special about this series?

Attract Attention: Most of us will recognize the words “Stephanie”, Tarsem” and “Henry” were styled after heroes – super or Disney classic. For those who are not into DC Comics and Disney, “Stephanie” is modelled after Superman, “Tarsem” is Tarzan while “Henry” is He-Man from the Masters of the Universe

Easy to Understand: The common characteristic of these 3 gentlemen are they are heroes with lots of mental and physical energy to fight for the world to rid it of the baddies. So by using the imagery, the connotation or rather the positioning is therefore, that Cadbury Bourn Vita is “The super energy drink for every kid.”. Aptly written, aptly portrayed.

Strong Message: The message cannot be clearer to mums and dads,”Get your kids to drink Cadbury Bourn Vita and they will be strong like these heroes”

Check out related posts within the Great Ad series :

Great Ad 1: Without Heinz ~ Great Ad 2: Sony Micro Vault ~ Great Ad 3: Happy Father’s Day ~ Great Ad 4: Amnesty International ~ Great Ad 5: Ready to Quit ~ Great Ad 6: Forest-Woods-Tree-Death ~ Great Ad 7: Buenos Aires Zoo ~ Great Ad 8: Drink Milk ~ Great Ad 9: Brain, Head, Thinker ~ Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive. ~ Great Ad 11: Volkswagen’s Touareg ~ Great Ad 12: They laughed when I sat down at the piano, but when I started to play!”

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[tags] Cadbury Bourn Vita ads, great ads, ads with few words, ads with strong imagery, ads with picture only[/tags]