Business Slogan 24: Think Small

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

Guess who said this:

“Think Small”

Answer: Volkswagen (developed by Doyle Dane Bernbach in 1962)

Other car companies sell big cars. Volkswagen needed to sell small cars. Appealing to the uniqueness in each person, it brings out the rebel in you. Don’t you like to squeeze into a small parking lot? Don’t you like to zig zag around the big cars and beat the traffic jam? Basically, turning an disadvantage into a merit.

When you can shift people’s perspective and re-frame their mind to successfully turn a weakness into a strength, a problem into an advantage, you can count yourself a great marketer. Think out of the box. Better still, do not confine yourself within a box in the first place.

Can you turn a disaster into an opportunity?

Read Related Post: 7 Famous Slogans of 20th Century

Check out more slogans filed under “Famous Business Slogans” category. Learn from these world renowned establishments and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.

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