Business Slogan 26: Got Milk?
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.
Guess who said this:
“Got Milk?”
Answer: California Milk Processor Board
(developed by Goodby, Silverstein & Partners in 1993)
Originally created for California Milk Processor Board in 1993 to push milk sales, and is now licensed by the national milk processor and dairy producer groups. Got Milk? has evolved to be one of the strongest “brand” in US advertising history. An ad campaign has turned into an American icon. Celebrities like Larry King, David Beckham, Jackie Chan, Elizabeth Huxley, etc had grace their yearly Milk Mustache posters, which were also seen as collectors’ items.
Wouldn’t you like to have two words that capture the deepest essence of your entire business?
Read Related Post
7 Famous Slogans of 20th Century
Also heck out more such slogans filed in the “Famous Business Slogans” archive. Learn from these world renowned establishments and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.
[tags]slogan, business slogan, company slogan, corporate slogan, famous slogan, popular slogan, advertising slogan, brand value, branding, brand, meaning behind Got Milk? slogan, got milk[/tags]
3 Replies to “Business Slogan 26: Got Milk?”
just wonder if the company got back their return on investment.. obviously beckham doesn’t come cheap..
I understood that some celebrities do it at nominal fees. It’s great to be seen as socially responsible.
Good to have you around, Dan.
i wonder how much they will pay me to wear a milk moustasche?