Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see results when they spend on advertising and marketing. Hope you enjoy this. === === …
My guest writer for May is an experienced marketer and publicist in the lifestyle and heritage sector, who relishes new ideas, refreshing approaches, and unconventional solutions to age-old problems. If you visit Walter Lim’s blog at Coolinsight, you will be fascinated with his candid thoughts on marketing and public relations and entertained by his many …
It’s with great pleasure that I introduce this month’s guest writer, Jef Tan. Jef is a dear friend of mine. Not only that, he was my colleague when we worked in Pounds and Jordan. On top of that, he has been my boss. After he left P&J to start his own agency, he invited me …
I enjoy having guest writers to share their experience and view points here. Today, I have Calvin Warr disclosing why he prefers to hire an advertising agency compare to getting a freelancer. Calvin has been in marketing for many years. From running his own studio to working in huge marketing teams and of course, have …
Solomon Raju is a long-time reader of this blog. He has a deep passion for words and recently he has decided to go full time into professional copy-writing. In the past few months, he has gone through many ups and downs and he is sharing his thoughts here with us as my guest writer. = …
According to AdAge.com on 17 September 2007: Recession or not, traditional media is getting ready to feel the pain. Last week, TNS found that U.S. ad spending fell for the second quarter in a row, the first time that has happened since 2001. Depressing as it might appear, it’s a trend you might want to …