This is a “how to” series that attempt to answer some of the frequently asked questions
“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a preview last weekend. Sometimes, I wonder why I try so hard. In a world dominated …
Over the weekends, I received quite a few emails asking two questions: 1) What is the correct price to pay to the advertising agency/ freelance designer and 2) How to pay via “pay by performance”. Today, let’s deal with the first question as I’m sure you would ponder every now and then on how much …
Most people read the newspapers for news and social information (or sometimes called “gossips”), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words and images to get you to read these advertisements. Today, let’s talk about words, specifically …
After I wrote Sales Copy That’s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how to write a proper copy brief. I have a Copy Brief with 24 questions! Come …
One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains – how do I know what is the right price? For some companies, that answer can be obtained through market surveys, either surveying consumer opinion or market price distribution. But what …
This is the 2nd installment of the Logo Design series. We now have a good understand Why Is Logo Design That Important. Yet, many of us are not investing in a good logo design. We know a good company name is very important. Some would even spend a tidy sum to get a renowned marketing …
Since I did the previous post on My AE Knows Nuts, I have been getting quite a few emails and feedback (positive and hilarious). But one question deserves an answer. An associate asked, if the role of an Account Executive is so important in a marketing or advertisng agency, how can we identify a good …
There are many times in the career of a marketing person where this issue will come up -Which agency should I use? How to hire a marketing/advertising agency? From the perspective of the advertising agency or the marketing agency, the answer is simple, “Use us!” The client is usually pressured from many quarters, among which …