This banner looks like most other Häagen-Dazs’ banners, simple, straight-forward and discreet. Yet this banner has stirred up a tide of nationalism among India nationals in Delhi, India, demanding Haagen Dazs be fined or thrown out of the country, or both. The offensiveness of the banner lies in the copy at the bottom, “Exclusive Preview …
I’m a fan of IKEA’s print advertisements. I also have many IKEA’s creations in my house and office. So I was somewhat surprised to see this ad from the famous Swedish furniture and furnishing house. IKEA’s furniture is sleek and streamlined, and more often than not, its print advertisements mirror the same look and feel. …
When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above. I do not know if this is a case of a penny-wise, pound foolish client or an honest mistake by the designer who does not have enough understanding of press …
It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter & Bogusky was credited with the dubious honour …