What you need know but we sometime won’t tell.
I just read a short but interesting post over at MarketingAgencyTalk.com entitled: “Does The Agency Model Still Work?”. This has gotten me thinking about how our business has evolved over the years. It is quite true that while we used to have regular clients who work with us no matter what, such instances are rare …
“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a preview last weekend. Sometimes, I wonder why I try so hard. In a world dominated …
Since I did the previous post on My AE Knows Nuts, I have been getting quite a few emails and feedback (positive and hilarious). But one question deserves an answer. An associate asked, if the role of an Account Executive is so important in a marketing or advertisng agency, how can we identify a good …
Have you had the experience of inviting the top dogs in the marketing and advertising industry to pitch for your campaign? I bet you were totally awed by their creative proposals and absolutely charmed by their account executives. You congratulated yourself on selecting the right marketing or advertising agency. But then, when the honeymoon period …
“My AE knows nuts. He’s no more than a coordinator with a big sounding name.” This is another common complain heard from the client side as well as the Account Executive’s own agency, especially from his creative department. I can empathize with the client who believe that the AE should be responsible, at least partially, …
“My advertising agency is so lousy!”. This is one common complaint you can hear in the advertising industry. Having worked both sides of the fence, I can sympathize with the poor agencies who get knocked on the head, and I can empathize with the clients who see good money wasted on hapless campaigns. But since …