My Kiwi friend who is flying down to Singapore after a long absence of 9 years wrote me a really short email, “What’s this with “Your Singapore”? It can NEVER be mine! How could it be? “. The Singapore Tourism Board (STB) has a different opinion on that obviously. It has built a multimillion-dollar marketing …
Is it really no big deal if your logo is similar to another company’s logo? You might change your mind after reading this. When Quark Inc. ditched it’s logo for a new one, several eyebrows were raised as there were quite a few other logos that looked very similar. Was it a giant conspiracy or …
Among the first things an entrepreneur would do when he starts his business is to get a logo designed. A well-thought, well-designed logo can speak volumes of your logo design is really that important. Today I got a big surprise at Parkway Parade (this is a popular shopping mall located along the East Coast of …