Budweiser has a slogan called “The King of Beers” but somehow beer lovers remember “When you say Budweiser, you’ve said it all” much better. Most probably because of the jingles. The Budweiser jingle, “When You Say ‘Bud’”, was written by Steve Karmen and it made its debut in 1970. Part of its lyric inspired “Here …
This is the final part of the “Rush Fees” series … … Part 1 highlighted that some agencies actually don’t charge rush fees as they believe that when they support a client in need, they will strengthen the relationship. Part 2 suggested that agencies can offer creative payment terms if they do need to charge …
In part 1, supporting clients who have urgent jobs at the usual price – especially when there is no financial loss – is suggested. In part 2, offering creative payment terms were recommended. Here, in part 3, let’s talk about when and if an ad agency should seriously consider dropping a rush job if it …
A reader, Ed Klein, asked “How do you best go about copywriting a slogan?” in my earlier post, 7 Famous Slogans of 20th Century. I offered the “standard” answers that we all look at 1. brand promise (what is my promise to you, the customer), 2. brand deliverable (what can my product do to solve …
In part 1 of this 4-part series, I have suggested that agencies should consider accepting rush jobs and charge the usual price, especially under these circumstances: This is a long standing client who has been really nice and supportive all these years. This is an isolated incident. There is no financial loss. This is a …
I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things done are stressful and nerve wrecking. I much prefer to plan ahead, get things organised …
I enjoy having guest writers to share their experience and view points here. Today, I have Calvin Warr disclosing why he prefers to hire an advertising agency compare to getting a freelancer. Calvin has been in marketing for many years. From running his own studio to working in huge marketing teams and of course, have …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Do you know what crisis resulted in this campaign for New York City? Do you know when this slogan was launched? Who wrote it? Who designed it? “I Love New York” campaign was launched in 1977. There is a sad, sad …