Great Ad 4: Amnesty International

Great Ad 4: Amnesty International

Saatchi & Saatchi’s “Write for Freedom” advertisement, conceptualized and executed for Amnesty International.

Whoever thought up this ad is really good. Why good?

Attract attention: A familiar yellow pencil which we undoubtedly have seen and used is the focal point of attention. You’ll wonder, “What’s this pencil doing here?”

Easy to understand: When you read the text “Write for Freedom” and see the widen black line, you’ll definitely see the lights.

    Pencil = write
    Lines on the yellow pencil = jail
    Widening of the jail bar = freedom

Strong product endorsement: “Write for Freedom” echoes the mission of Amnesty International which is a worldwide movement of people who campaign for internationally recognized human rights.

Check out related posts within the Great Ad series :

Great Ad 1: Without Heinz
Great Ad 2: Sony Micro Vault
Great Ad 3: Happy Father’s Day

Great Ad 4: Amnesty International

Great Ad 5: Ready to Quit
Great Ad 6: Forest-Woods-Tree-Death

Great Ad 7: Buenos Aires Zoo

Great Ad 8: Drink Milk
Great Ad 9: Brain, Head, Thinker
Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive.

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[tags] amnesty international ads, great ads, ads with few words, ads with strong imagery, ads with picture only[/tags]

4 Replies to “Great Ad 4: Amnesty International”

  1. Hi, Vivienne!

    It’s a great ad. I like it so much. I wonder if I can crack one like that soon? Sure, if only I can see best ads like that and learn!!!
    thanks & regards
    Solomon

  2. It is an interesting idea.

    The only comment I would have about it is that the print is so small that I can’t really see it.

    Are these actual pencils they gave out, or is it an advertisement using a photo of a pencil?

  3. Hmmm…. I think I have to disagree with you on this tone. It belongs to the category of clever ads but I doubt that people will spend the time pondering over its significance long enough for it to register. In my book, advertising should capture attention, elicit a positive response and result in action (sales, visits, registration).

    Maybe because I am quite literal and can’t “read between the lines” so to speak? ;)

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