Business Slogan 34: Buy It. Sell It. Love It.
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.
Like to make a guess who said this?
This business slogan summarizes the entire business model of eBay where sellers sell, buyers buy and a happy community is born. It basically tells you that eBay is the problem solver, a bridge betweens problems and solutions, buyers and sellers. On top of that, these 6 words are easy to understand, easy to remember, easy to use.
Having a good slogan is not enough, the marketing messages – whether online or offline – must be able to bring forth the meaning, essence and spirit of what the product is all about. I like this “That’s On eBay” with Christian Borle singing away an eBay version of “That’s Amore”. It made me feel really cheerful and happy that I can find whatever I couldn’t find elsewhere right here at eBay.
Pity the end bit is cut off. Anyone has a complete version?
Check out more such slogans filed under “Famous Business Slogans” category. Learn from these world renowned establishments and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.
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[tags]slogan, business slogan, company slogan, corporate slogan, famous slogan, popular slogan, advertising slogan, brand value, branding, brand, eBay’s slogan, “Buy it. sell it. love it.”[/tags]
4 Replies to “Business Slogan 34: Buy It. Sell It. Love It.”
I like the way you have explained it. The slogan should identify with the emotional part of a person. If it does then its easier for people to identify with it.
Like mac donalds “i’m loving it.” Toyota has a slogan here in Kenya that they use and it goes like this. “The Car In front of you is always a Toyota.” Now this slogan makes you wonder if that statement is true. When you think about it Toyota have like over 70% of the Kenyan Car Market so even if you are on your car and you hear that advert chances are that if the car right in front of you isn’t a Toyota then the car after the one in front of you will likely be a Toyota.
Hmmm, Jerry, wouldn’t you say the Toyota slogan is then very apt?
You explained it very well, It totally makes a lot of sense! eBay definitely has a great slogan.
I love a good toyota… they just never die. it’s great.