Author: Vivienne Quek

Famous Slogan 50: Outwit. Outplay. Outlast.

Famous Slogan 50: Outwit. Outplay. Outlast.

There can only be one “Ultimate Survivor” to bring home USD1 million; and I felt everyone of the 18 players are winners in their own rights. They have beaten some 50,000 applicants to enter the reality contest.  That is no mean feat as the producers only short-listed 800 candidates from the 50,000 hopefuls to go …

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What To Do When You Can’t Afford An Ad Agency?

What To Do When You Can’t Afford An Ad Agency?

One email we received recently left me reminiscing. I thought my people were a little harsh to dismiss the writer as a cheapskate. Hi Vivienne I have met you twice and during the 2 occasions, you unselfishly and unreservedly pointed out the areas of improvement I should make on my press advertisements and marketing materials. …

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Great Ad 18: Tulipan Rabbit Ads

Great Ad 18: Tulipan Rabbit Ads

Do read my previous post on Durex Extra Safe Stork Ad if you have not so that you can join us in deciding if you like the stork condom ads better or this condom series from Tulipan. Advertising Agency: Y&R, Buenos Aires, Argentina These Tulipan condom advertisements were released on Spring Day, a.k.a. Students Day, …

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Great Ad 17: Durex Extra Safe Stork Ads

Great Ad 17: Durex Extra Safe Stork Ads

Today is one of those lucky days where I have a breather to go blog visiting and I chose to roam at Ivan’s Ads of the World. For us in the advertising and design industry, Ivan’s blog is a treasure trove of delights. I chanced upon this series of Durex Extra Safe ads: Advertising Agency: …

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A 500lbs Gorilla will Beat a 100lbs Human Anytime …

A 500lbs Gorilla will Beat a 100lbs Human Anytime …

  Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see results when they spend on advertising and marketing. Hope you enjoy this. === === …

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To Spend or Not To Spend: That is the Question

To Spend or Not To Spend: That is the Question

The sub-prime crisis is hurting the US economy, and the worst fear is that the U.S. will stumble from recession into depression. That will really put the whole world into a tailspin. After all, USA is the last surviving political and economy superpower. We read about Americans moving out of the suburbs to live in …

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Should You Ask Your Clients for Their Budget?

Should You Ask Your Clients for Their Budget?

Do you ask your client to provide a budget for a new project? How often did a prospective client look at you suspiciously from under the eyelids, wondering what you were up to? Perhaps, even some of your regulars said something to the effect that “Ermm, John, it’s somewhere around $2,000 to $4000.” The question …

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Survey First Before Choosing a Cheap Web Hosting Provider

Survey First Before Choosing a Cheap Web Hosting Provider

I said recently that cheap web hosting can be good but one got to be discerning. I checked 3 things before I settled with my current web hosting provider: The response rate of the short-listed web hosting provider by sending a ticket with a question. A few blogger-friends’ sites who had similar hosting companies to …

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