General ranting and musing about marketing stuff which might be of interest, but more to get stuff off our chests.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy Perhaps I was unfortunate to meet such clueless clients. Advertising is seen as a marginal factor in their marketing mix. …
Did you hear that Groupon in Singapore might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites coming up. Of course, many of them come and go. Some last a …
I just read a short but interesting post over at MarketingAgencyTalk.com entitled: “Does The Agency Model Still Work?”. This has gotten me thinking about how our business has evolved over the years. It is quite true that while we used to have regular clients who work with us no matter what, such instances are rare …
Here is an interesting discussion that seems to be floating around some circles. Have you heard talk that “video marketing is the next wave” for advertising and promotions? If that is true, then there must be evidence. Newspapers will die. Magazines will die. Direct mail will die. Billboards will die. True? So, why is it …
Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is about taking what speaks to a person, relate it to a brand or a product, …
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy That’s certainly understandable. However, how many advertising agencies and design firms will actually listen to Mr Ogilvy right now? …
It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember my father used to take it apart every fortnight to give it a thorough wipe …
Just a few days, I was talking with a few people in a well known online forum. There was this guy who was quite prepared to throw in his towel in internet marketing. Basically, Bob has invested more than $60,000 and two years of his time learning, developing and driving traffic to his website. However, …