Sharing our experiences, tips and tricks gleaned from years in a marketing agency
Are you worried about your bottom line? Are you wondering if your bottom line will hit rock bottom in this financial tsunami? I’m pretty certain you’ll have some concerns even though you are wonderfully successful at the moment. Like everyone else, I have my fair share of concerns and anxiety. However, I would not …
I don’t know about other bloggers but I was really irked when those “RSS Feed” blogs used my posts rampantly without the common courtesy of including a credit line or a link. Some of these irresponsible blogs even credited my posts to someone else. I once wrote to a site owner via his comment box …
One email we received recently left me reminiscing. I thought my people were a little harsh to dismiss the writer as a cheapskate. Hi Vivienne I have met you twice and during the 2 occasions, you unselfishly and unreservedly pointed out the areas of improvement I should make on my press advertisements and marketing materials. …
Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see results when they spend on advertising and marketing. Hope you enjoy this. === === …
The sub-prime crisis is hurting the US economy, and the worst fear is that the U.S. will stumble from recession into depression. That will really put the whole world into a tailspin. After all, USA is the last surviving political and economy superpower. We read about Americans moving out of the suburbs to live in …
Do you ask your client to provide a budget for a new project? How often did a prospective client look at you suspiciously from under the eyelids, wondering what you were up to? Perhaps, even some of your regulars said something to the effect that “Ermm, John, it’s somewhere around $2,000 to $4000.” The question …
When you introduce yourself for the first time to someone you just met in a networking session, how will you sell yourself? Think, and go through your self-introduction speech in your head before reading on. There’s a reason for this suggestion. The conversation probably goes like this: John: Hi, I’m John Smith. Harry: Hi, John, …
Saw Donald Trump ticked Aaron off at the 6th season of “The Apprentice”. When given an opportunity to shine, Aaron chose to keep his lips sealed in the boardroom. That proved to be a silent kiss of death as far as Mr Trump was concerned. He was fired eventually. The business world is no nursery …