Sharing our experiences, tips and tricks gleaned from years in a marketing agency
I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things done are stressful and nerve wrecking. I much prefer to plan ahead, get things organised …
I enjoy having guest writers to share their experience and view points here. Today, I have Calvin Warr disclosing why he prefers to hire an advertising agency compare to getting a freelancer. Calvin has been in marketing for many years. From running his own studio to working in huge marketing teams and of course, have …
One of the problems faced by many agencies must surely be telling clients why they have to “pay more”. Premiums are never easy for clients to accept. Some examples of premiums are: Urgent, overnight film production Placement loading (right-hand page, back page…) Color proofing
Once upon a time, the advertising agencies and the client enjoyed a long term relationship. The marriage can easily last for decades. Sadly, the fairy tale ending of “live happily ever after” is no more. Nike shocked the advertising industry in March 2007 when it said adieu to Wieden & Kennedy, its founding creative partners …
Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client? Recently I was invited by “Marketing” magazine to contribute an article for it’s “Ad Insider” page. I took a couple of …
When a client of mine changed jobs and went from a children toy company to a children board-game company, she told me that she couldn’t work with us any more. This was due to strategic alignment, all advertising campaigns were conceptualized and executed out of New York. They were given strict guidelines and had to …
Why fix it when it ain’t broken? You heard of that line umpteen times before. But, your print ad and that television commercial have probably been seen more than a million times by your target audience. They must be so sick of them now. And, your logo. It was created some 5 years ago when …
What happens if you got a really neat product but somehow, there are no sales no matter what you did? Are you ahead of your time? Is the target audience so obtuse that they cannot see the benefits your product/service can provide? Or are your customers not in a buying stage yet?How many stages …