I just read a short but interesting post over at MarketingAgencyTalk.com entitled: “Does The Agency Model Still Work?”. This has gotten me thinking about how our business has evolved over the years. It is quite true that while we used to have regular clients who work with us no matter what, such instances are rare …
Let’s face it, we are living in a world that is more than just competitive, competition today is so intense that it is no longer enough just to be “good enough”. Most of us must have heard that in order to be noticed, we must have a USP, a strong Unique Selling Proposition. Much easier …
Here is an interesting discussion that seems to be floating around some circles. Have you heard talk that “video marketing is the next wave” for advertising and promotions? If that is true, then there must be evidence. Newspapers will die. Magazines will die. Direct mail will die. Billboards will die. True? So, why is it …
As the internet continues to grow both in size and importance, we need to become more aware of the impact that it will have on the overall environment. Here is where we just want to sound out our call for everyone to consider green web hosting providers. And of course, you can guess how glad …
Recently, a friend of mine sent me a “distress email” with regards to her website. Apparently, she bought a webhosting package about 6 months ago, then suddenly, she got an email that informed her about the service closing down! Can you imagine that? You spend days, maybe weeks looking for a “good” web host and …
One email we received recently left me reminiscing. I thought my people were a little harsh to dismiss the writer as a cheapskate. Hi Vivienne I have met you twice and during the 2 occasions, you unselfishly and unreservedly pointed out the areas of improvement I should make on my press advertisements and marketing materials. …