A carefully crafted business slogan speaks volumes of it’s brand value and promise, successfully. In many parts of the world, the word synonymous with diapers would be Pampers, just like Kleenex is tissue paper and Zerox is copying machine. I thought this slogan was clever. By claiming that Pampers is “inspired”, Pampers is not taking …
The ad has a single line, “It’s hard to concentrate on a good book with a wet diaper on your mind.” The rest of the copy is made up of one letter, “p”. Who do you think the line is for? For the baby who cannot hear anything except “p” as you read him/her the …
From young, I was told by parents, teachers and friends to think carefully so as to make the right decisions on all things. I’m sure you’ll have gotten somewhat the same advice.Nothing wrong with that, right? After all, our decisions are made based on what we believe to be logical, sensible and appropriate. Yet T. …
People will remember “It’s Miller Time” as it is one of the more memorable beer slogans of all times. However, I reckon that “If you’ve got the time, we’ve got the beer” is worth a special mention. This 1971 slogan revolutionize how a beer campaign can work. During the 1950s and 1960s, the average Joes …
There were times others approached me to work together on a project. Yet there were times I sought others’ help in the same manner. The project is just too big and on our own, the weight is simply too much to bear. Taking it on our own is suicidal and it will certainly jeopardize the …
It’s with great pleasure that I introduce this month’s guest writer, Jef Tan. Jef is a dear friend of mine. Not only that, he was my colleague when we worked in Pounds and Jordan. On top of that, he has been my boss. After he left P&J to start his own agency, he invited me …
Those who know me would know that I believe in building wealth through smart marketing with limited budget. Even if you say you don’t have a single cent in your marketing war chest, I will still say you can market, advertise and promote yourself, your product and your services. Email marketing, viral marketing, referral marketing, …
I was having dinner with my friend, Betty, and was chiding her for not contributing articles to a health blog where she is a writer. “It’s not that I don’t want to write. The perfectionist in me wants to get everything nicely straightened out before I start writing” This is “Ready, Aim, Fire.” I handed …