I have always maintained that sex sells in advertising. Still, I raised my eyebrows and grinned with great amusement when I first saw this business slogan. Imagine, a clean-cut, family oriented furniture mega store is using “sex” to sell it’s tables and chairs. Just make a guess who has the cheek to shout it out …
This post was inspired by Laura Spencer’s The Art of Building Relationship on business blogging as well as the questions I’ve received since I’ve started to blog. Primarily, I was asked if it’s a worthwhile effort to keep a corporate blog as it takes lots of commitment and time to blog consistently. My answer is …
Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client? Recently I was invited by “Marketing” magazine to contribute an article for it’s “Ad Insider” page. I took a couple of …
Happy New Year! It’s past midnight and today is the first day of 2008. Many folks are celebrating right now but some people are probably writing their new year resolutions. I’m busy thinking and answering the following questions emailed to me by John Stamoulos. You might find them useful too : Completing and Remembering …
There is only one more day to go for 2007. And so, there is no better time than now to take a quick run through some of my favorite 10 posts for the year.
A carefully crafted business slogan speaks volumes of its brand values and promises, successfully. The full version of this slogan is actually quite long: “There are some things money can’t buy. For everything else, there’s MasterCard.” Check out this commercial, which is one of MasterCard’s “Priceless” series: This is an example of a really effective …
As EmpressEricka had said over at YouTube: “This commercial is LEGENDARY. Its been around for almost 20 years now.” That’s certainly a long time, especially in the advertising world. This 15-second commercial distinguishes itself from other Christmas commercial by being simple and minimalistic. There is no frills. There’s just the products – Hershey’s Kisses chocolates …
I always like Coca Cola’s Christmas TV commercials and print ads. With BigBearLodge’s sharing at YouTube, I learned that the big jolly Santa image was influenced and shaped by the soft-drink mogul. “Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so …