Most marketing folks are very familiar with all the various marketing tools in the traditional realm of print, radio and TV. However, trying to force such operating models into an internet marketing campaign can be costly, and possibly, ineffective. Traffic generation and sales conversion are key concerns for internet marketers. No traffic, no prospects, no …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this, and who wrote this: “The milk chocolate that melts in your mouth, not in your hand. “ Find out more by clicking here:
Just met up 2 friends for coffee, they had the idea of rounding up respectable brands to provide offers to clients through the use of coupons. As the cost for printing thousands of beautifully designed coupon books is rather formidable, they looked towards online coupon. I thought it was a fabulous idea and that sparked …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess when was this slogan developed: “Because I’m worth it.” Find out more by clicking here.
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who wrote this, and when was this slogan coined: “Have a Break. Have a Kit Kat.” Find out more by clicking here.
Do you know what compelled me to read through the entire 4-pages of the Interview of Dr Jon Cohen at one go? It is a strong combination of intriguing headline, engaging storytelling skills (or in our trade terminology, excellent copy-writing) and interesting story. Headline? Copy writing? Yes, in the marketing and advertising realm, we can …
All world renowned companies that create fantastic products will have advertising campaigns that “wow”. The truth is consumers who are bombarded by information from everywhere, cannot remember all the advertisements and their content. It took me a long time to associate the pink shades-wearing, drum-beating Bunny with Eveready Energizer battery.I always confused it with Duracell. …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess when was this slogan developed: “Finger lickin’ good.” Find out more by clicking here: