Since I did the previous post on My AE Knows Nuts, I have been getting quite a few emails and feedback (positive and hilarious). But one question deserves an answer. An associate asked, if the role of an Account Executive is so important in a marketing or advertisng agency, how can we identify a good …
By learning continuously, sharing unselfishly, taking action massively, I believe we are a leader in our own rights. Still, I enjoyed reading books and articles on leadership, and I believe so do all of you. That’s the reason for sharing a leadership article here. I was reading the article this morning and one statement stopped …
There are many times in the career of a marketing person where this issue will come up -Which agency should I use? How to hire a marketing/advertising agency? From the perspective of the advertising agency or the marketing agency, the answer is simple, “Use us!” The client is usually pressured from many quarters, among which …
Have you had the experience of inviting the top dogs in the marketing and advertising industry to pitch for your campaign? I bet you were totally awed by their creative proposals and absolutely charmed by their account executives. You congratulated yourself on selecting the right marketing or advertising agency. But then, when the honeymoon period …
Price is a very important factor that will determine your sales success, if your price is right. Making sure that your price is right is always tricky. It is something that all marketers need to juggle well. Price it too low, there is a danger of having your target audience perceiving it as an inferior …
Don’t you hate it when you share an absolutely brilliant idea with your colleague and she runs to your boss and presented your idea as hers? It’s totally dishonorable, absolutely despicable and utterly disgusting when such scumbags are bathed in the light of your glory while you languish in the back-waters of obscurity. That idea …
Very happy with the good response at my previous blog on a How to Pay your Advertising Agency?. Friends from the Creative industry generally lamented about being under paid and under appreciated while clients were genuinely concerned if they can recoup their investments in creative and production costs. I was specifically asked if I can …
Everyone knows that customer service is important. However, most are clueless about how customer service can have a direct impact in their lives. If everyone knows customer service is important, why do most of us only pay lip service to it or adopt a lukewarm attitude towards providing an excellent customer service? This is a …