Great Ad 1: Without Heinz

Without Heinz, your breakfast, lunch or dinner taste like cardboard.

Simple advertisement but the message is succinctly clear and powerful. This ad is one which qualifies the saying,”a picture paints a thousand words”.

Why is it powerful?

Attract attention – You’ll wonder, “Why are the eggs and bacon, hotdog, steak and chips rendered using cardboard?”

Easy to understand – Your eyes lead you to the secondary image – Heinz tomato sauce bottle and you realize “Ahh … food tastes like cardboard without Heinz!” Even a kid in elementary school will get the message instantly. And kids are strong influencer to the spenders (their parents/care givers). Notice that there is only ONE word, “Without”, in the entire ad?

Strong product endorsement – Consciously or subconsciously, you go away with the thought that “Heinz may be small in size but certainly big in taste”

Check out related posts within the Great Ad series :
Great Ad 1: Without Heinz
Great Ad 2: Sony Micro Vault
Great Ad 3: Happy Father’s Day
Great Ad 4: Amnesty International
Great Ad 5: Ready to Quit
Great Ad 6: Forest-Woods-Tree-Death
Great Ad 7: Buenos Aires Zoo
Great Ad 8: Drink Milk
Great Ad 9: Brain, Head, Thinker
Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive.

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[tags] Heinz’s “Without Heinz” ad, great ads, ads with few words, ads with strong imagery, ads with picture only[/tags]