General ranting and musing about marketing stuff which might be of interest, but more to get stuff off our chests.
One of the problems faced by many agencies must surely be telling clients why they have to “pay more”. Premiums are never easy for clients to accept. Some examples of premiums are: Urgent, overnight film production Placement loading (right-hand page, back page…) Color proofing
As a client, do you believe your creative agency is behaving all high and mighty? They knock you down with every feedback you have given them. They simply don’t listen and they just won’t do things your way. In an interview with exchange4media, Richard Pinder, Regional Managing Director, Leo Burnett Asia Pacific had this to …
Once upon a time, the advertising agencies and the client enjoyed a long term relationship. The marriage can easily last for decades. Sadly, the fairy tale ending of “live happily ever after” is no more. Nike shocked the advertising industry in March 2007 when it said adieu to Wieden & Kennedy, its founding creative partners …
Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client? Recently I was invited by “Marketing” magazine to contribute an article for it’s “Ad Insider” page. I took a couple of …
I just read a hilarious post by Calvin Warr. You see, our friend was screaming that all the liposuction and slimming ads were discriminating against the guys. The communications – from graphics to text – do not talk to big fellows with a “spare tire around my middle that is interfering with my tying of …
I find designers and copywriters are more confident in starting their own business after earning their stripes in established advertising agencies. Before they tender their resignation papers, they have already started designing their own websites and business cards. They are just counting the days before they can launch their new identity legitimately. I found this …
I just saw a post over at calvinwarr.com which I felt was significant enough to make a short note on. His post was about “crisis marketing” and basically, it is a twist on the concept of “crisis management”. As we all know, in most PR plans, there are contingencies made for when bad things happen. …
Not to me. Just one day after the logo for London Olympics 2012 was unveiled, more than 9000 people signed on a petition to have it removed. There were more than 50,000 signatures collected when the petition closed on 6 June 2007. This London Olympics 2012 logo was designed by Wolff Ollins. The design brief …