Category: Marketing Rants

General ranting and musing about marketing stuff which might be of interest, but more to get stuff off our chests.

Ad Placement – What is it worth?

Ad Placement – What is it worth?

One of the problems faced by many agencies must surely be telling clients why they have to “pay more”. Premiums are never easy for clients to accept. Some examples of premiums are: Urgent, overnight film production Placement loading (right-hand page, back page…) Color proofing

Think Your Ad Agency is Acting High and Mighty?

Think Your Ad Agency is Acting High and Mighty?

As a client, do you believe your creative agency is behaving all high and mighty? They knock you down with every feedback you have given them. They simply don’t listen and they just won’t do things your way. In an interview with exchange4media, Richard Pinder, Regional Managing Director, Leo Burnett Asia Pacific had this to …

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Short Term Affairs in Asian Advertising?

Short Term Affairs in Asian Advertising?

Once upon a time, the advertising agencies and the client enjoyed a long term relationship. The marriage can easily last for decades. Sadly, the fairy tale ending of “live happily ever after” is no more. Nike shocked the advertising industry in March 2007 when it said adieu to Wieden & Kennedy, its founding creative partners …

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Will They Respect Us The Morning After?

Will They Respect Us The Morning After?

Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client? Recently I was invited by “Marketing” magazine to contribute an article for it’s “Ad Insider” page. I took a couple of …

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Mirror, Mirror, On the Wall …

Mirror, Mirror, On the Wall …

I just read a hilarious post by Calvin Warr. You see, our friend was screaming that all the liposuction and slimming ads were discriminating against the guys. The communications – from graphics to text – do not talk to big fellows with a “spare tire around my middle that is interfering with my tying of …

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Getting a Loan to Start Your Business

Getting a Loan to Start Your Business

I find designers and copywriters are more confident in starting their own business after earning their stripes in established advertising agencies. Before they tender their resignation papers, they have already started designing their own websites and business cards. They are just counting the days before they can launch their new identity legitimately. I found this …

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Crisis Management as part of your Marketing Plans

Crisis Management as part of your Marketing Plans

I just saw a post over at calvinwarr.com which I felt was significant enough to make a short note on. His post was about “crisis marketing” and basically, it is a twist on the concept of “crisis management”. As we all know, in most PR plans, there are contingencies made for when bad things happen. …

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