A carefully crafted business slogan speaks volumes of its brand values and promises, successfully. Especially one that has been in use for 33 years. When Heineken entered the British market in the late 1960s, the brewing industry was targeting manufacturing workers who preferred weak ale. So the Dutch brewer eschewed its normal 5 per cent …
One of the problems faced by many agencies must surely be telling clients why they have to “pay more”. Premiums are never easy for clients to accept. Some examples of premiums are: Urgent, overnight film production Placement loading (right-hand page, back page…) Color proofing
As a client, do you believe your creative agency is behaving all high and mighty? They knock you down with every feedback you have given them. They simply don’t listen and they just won’t do things your way. In an interview with exchange4media, Richard Pinder, Regional Managing Director, Leo Burnett Asia Pacific had this to …
Solomon Raju is a long-time reader of this blog. He has a deep passion for words and recently he has decided to go full time into professional copy-writing. In the past few months, he has gone through many ups and downs and he is sharing his thoughts here with us as my guest writer. = …
Some of you might not have seen or heard of this slogan but it is well known within the salt industry and the advertising world. Number 9 in AdAge’s Top 10 Slogan of the 20th Century, this slogan lives on since 1914. That’s 93 years! The only slogan I knew that reigns longer than Morton …
We are all familiar with the traditional modes of advertising – print, TV, Radio and of course, online. But this is a new twist for online advertising called Net Audio Ads. Let me try to summarize what this is all about. Most online advertising focuses on specific actions and are usually measured by pay per …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Disneyland – The Happiest Place on Earth. What was Walt Disney thinking when he opened Disneyland with this promise? “To all who come to this happy place: welcome. Disneyland is your land. Here age relives fond memories of the past … …
Once upon a time, the advertising agencies and the client enjoyed a long term relationship. The marriage can easily last for decades. Sadly, the fairy tale ending of “live happily ever after” is no more. Nike shocked the advertising industry in March 2007 when it said adieu to Wieden & Kennedy, its founding creative partners …