Why fix it when it ain’t broken? You heard of that line umpteen times before. But, your print ad and that television commercial have probably been seen more than a million times by your target audience. They must be so sick of them now. And, your logo. It was created some 5 years ago when …
This ad done by Fallon Singapore is really interesting. Those who hold to the view that a company’s logo should be used “regally” will see this as blasphemy. Those who don’t, are likely to applaud the very innovative usage of a brand’s logo. What’s so great about this ad?
I was trying out the free demonstration at ClockSpot.net and I suddenly remembered a story my friend shared with me. Simon is a general manager faced with punctuality problems. Many employees, from managers to staff, came to work at least 20 minutes past 9am but would start winding down half hour before 6pm. He said …
I just read a hilarious post by Calvin Warr. You see, our friend was screaming that all the liposuction and slimming ads were discriminating against the guys. The communications – from graphics to text – do not talk to big fellows with a “spare tire around my middle that is interfering with my tying of …
What happens if you got a really neat product but somehow, there are no sales no matter what you did? Are you ahead of your time? Is the target audience so obtuse that they cannot see the benefits your product/service can provide? Or are your customers not in a buying stage yet?How many stages …
Customer Relations Management (CRM) is an essential component of marketing but many people – even marketers – see it as a separate and non-related entity. A while back, I shared in my post Why Customer Service is Even More Important these days an unpleasant experience at a well known electronics store. I was a willing …
A carefully crafted business slogan speaks volumes of it’s brand value and promise, successfully. Before you click on the commercial, guess who used this famous 2-word slogan? The first time I saw Nokia’s ad with it’s new slogan, “Connecting People”, I sucked in my breath. Just 2 simple words but so much is being said …
“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a preview last weekend. Sometimes, I wonder why I try so hard. In a world dominated …