When we find something new, there is always the tendency for us to get so caught up in the novelty of it all, the hype, the excitement and the new experience that we might get a little carried away. Internet marketing is one of those “new thing” that you might encounter. There are clear advantages …
Currently, we are one of the small victims of the RegisterFly fiasco. For those who are not aware of this, you may head on over to www.registerflies.com to read all about it. This post is simply to inform everyone that this domain: www.versacreations.net is registered under RegisterFly and we have no idea whether we are …
Here is a very interesting “case study” for those involved in marketing, especially technology marketing. Have you heard of Windows Vista? Yes? Not surprising that, considering the amount of hype, press and advertising going on. Yet, did you know that the latest numbers released by NPD has put Windows Vista’s launch a dismal second to …
“My AE knows nuts. He’s no more than a coordinator with a big sounding name.” This is another common complain heard from the client side as well as the Account Executive’s own agency, especially from his creative department. I can empathize with the client who believe that the AE should be responsible, at least partially, …
“My advertising agency is so lousy!”. This is one common complaint you can hear in the advertising industry. Having worked both sides of the fence, I can sympathize with the poor agencies who get knocked on the head, and I can empathize with the clients who see good money wasted on hapless campaigns. But since …
Some might say that it is no surprise that The Crazy Horse ended its run less than a year after a grand entrance. It was proudly hailed as a show-piece for the advancing society that was the Singapore of tomorrow. Its demise has been blamed on restrictions imposed upon the company’s marketing activities. It was …