Sharing our experiences, tips and tricks gleaned from years in a marketing agency
Russell Brunsen created lots of interest when he announced he would reward you with $1 for every successful referral of his free ebook, The IM-Myth, and $0.50 for everyone your friends referred. Out of pure curiosity on what this young and successful internet marketer is offering. I downloaded and read the entire 44-page ebook at …
I would guess that this might appear to be a very strange question, especially in today’s world, where almost everyone is “online” in one way or another. Actually, it’s one thing to be present in the online world, and quite another to be noticed. If a tree fell in the middle of a jungle and …
“Who would bother with online coupons?” One of my designers dismissed the e-advertisement with a click. On the contrary, online coupons are gaining a loyal following among online shoppers and a firm foothold in the realm of mainstream advertising. This is indisputable as a check using Google’s search returns with 19,400,000 results. That’s quite awesome. …
When asked “what kind of business do you have?”, do you: 1. Have a long explanation to about what you do? or 2. Have a quick, snappy pitch that demonstrates the nature and strength of your business? Do you know what’s your unique selling proposition? Your USP is that component in your business that makes …
Whether you are a marketer or a business owner, do you have ready answers for the following questions? Do you know what takes place in your business when you are absent? Are your customers receiving the level of service they deserve and expect? Are they happy with their experience and would they return for more? …
Over the weekends, I received quite a few emails asking two questions: 1) What is the correct price to pay to the advertising agency/ freelance designer and 2) How to pay via “pay by performance”. Today, let’s deal with the first question as I’m sure you would ponder every now and then on how much …
When you are in marketing and sales, you cannot afford not to network around to gain more contacts. This is especially so if you are in self-employment. You could be a freelance writer or designer or you own a small one-man outfit being your own boss and employee at the same time. When you don’t …
Does sex really sell? Well, you decide for yourself. Jef Richards, an advertising professor with The University of Texas, Austin, said “In advertising, sex sells. But only if you’re selling sex.” Not according to the a survey conducted by MediaAnalyzer. Sex in print advertisements actually improves the advertising effectiveness for men, but make it less …